James McCarthy is a 27-year-old writer based in the UK, originally from Australia. He began his writing journey at university, covering basketball with a focus on sharp analysis and storytelling. His early work in sports journalism helped him develop a clear, engaging style rooted in his passion for the game.

After graduating, James transitioned into the iGaming industry, where he quickly found his niche writing about online casinos, betting markets, and digital gaming trends. His background in basketball gives him a strong edge when covering sports-led betting content, blending insight with a natural understanding of the audience.

James has since built a career around the fast-moving evolution of iGaming, particularly interested in how technology and global expansion continue to reshape the industry. He never looked back after entering the space, drawn to its pace, innovation, and constant change.